ลูกทุ่งม่วนไท๊ม์ ชวนน้องพี่ ร้อง เล่น เต้น ฟัง is a social media campaign by Thien Charanvattanakich that encourages young Luk Thung music fans in Bangkok to proudly embrace their passion. The campaign invites young audiences to sing, play, dance, and listen in their own unique ways. The music is composed with the aim to bring out the energetic nature of Luk Thung music, while preserving their unique, iconic sounds. The genre involves the heavy use of the and-beat, brass sections, as well as local Thai instruments.